Let’s first see in-house vs outsourced SEO. You can outsource SEO services if your in-house team is not capable of producing quality results or you want better results. How is outsourcing better? We answer that shortly in the next section. For now, let’s see what happens in in-house SEO and out-house SEO (outsourcing).
In-house SEO means some dedicated team or personnel working on various search engine optimization tasks to enhance your traffic. Outsourced SEO stands for SEO services being provided by a third-party that you hire for your website or brand. These services are executed through the third-party and results are provided.
A search query like “outsource SEO company” or “India outsource SEO” will return many relevant results. However, not all those SEO service providers are eligible for your website if you want a clean and continuous growth. Outsourced SEO often has the problem of the SEO provider picking black hat techniques. These are inappropriate tactics that can give your website a huge traffic boost but at the cost of a risk of penalty so severe that all of your hard work would have been for nothing. Also, the huge traffic boost is momentary compared to the timeline of your website’s existence in the future.
Now, what are the benefits of outsourcing SEO services? SEO through a third-party like us is better in three ways.
1. You cut costs because maintaining an in-house SEO team is costlier than outsourcing your SEO needs.
2. You save time because your human resource can shift its focus to more important things. Also, SEO can be particularly time-consuming (especially link building). Outsource your SEO work and you get a team that works 24/7 on your website.
3. The results are better and more accurate. In other words, SEO is more effective because the third-party obviously has specialization in SEO so better techniques, resources, and people can be allotted to tackle your case.
Many website owners outsource SEO projects to us in order to have a better growth of traffic and more reliable analytics that are further usable for future campaigns. For example, let’s say you outsource search engine optimization through us. We will provide you not only results but detailed analysis reports that will help you further.
You should outsource SEO services carefully. When you outsource your SEO needs, make sure the third-party uses only white hat techniques of SEO. We only indulge in white hat techniques.
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