Offshoring of SEO means sending your SEO requirements to an overseas partner in India primarily. As it’s an overseas partner, you are essentially sending your work offshore. A company that receives SEO work from firms based all over the globe is an offshore SEO company.
Why do businesses and website owners offshore SEO?Offshore SEO has one huge benefit: it saves a ton of money. Affordable offshore SEO is the big thing that most businesses and website owners are after. You get your SEO done. You get your results delivered. And for what? For a fraction of the price you would have had to bear if you did it all in-house.
Even if you chose a partner based in the same country or even continent, the price estimates for the different qualities of results would still be similar to your in-house team’s operating costs.
Is offshoring different from outsourcing?They are essentially the same. You are outsourcing SEO to a third-party. However, if that third-party is on a different continent like for example, many American businesses outsource their SEO requirements to Indian firms, it is offshoring and not only outsourcing.
In a nutshell, if there’s a sea that your phone line or email correspondence with your SEO partner has to cross, you are offshoring, not just outsourcing.
Now, where should you offshore?Offshore SEO services are cheap. But here’s the catch: all of them are cheap. So essentially, what you are doing is window shopping. You pick the service that you find is the perfect fit for your business. But what if you stumble upon made-up promises? We, on the other hand, have hard evidence that speaks for our performance and results.
The first sign is looking at a service provider’s website thoroughly. Do they have high-quality website content about offshore SEO? Do they promote offshore SEO outsourcing? If yes, then move on to what they have to show as results and their track record. If you like it, then initiate a conversation. Correspondence will clear up further doubts.
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